Community Assistance
Social Contribution through Games
Release of social media content Food Force Enhances Global Awareness of WFP's Food Assistance Mission
KONAMI, in collaboration with the United Nations World Food Programme (WFP), released the social media content "Food Force"—which educates players on the current world hunger situation as well as WFP's various food relief undertakings—to the world.
social media contents are about people connecting, and KONAMI has drawn on this potential to craft a production promising to amplify hunger awareness on a global scale.
Furthermore, proceeds from purchasable in-game items will be used to fund WFP's school meal programs, which provide 20 million children a year with the energy they need to learn at school.
Through a social media content, players are now empowered with the ability to directly support WFP relief efforts—and make a difference.
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